The carpet salesman and the doctor have very different experiences, very different levels of power and not surprisingly, income.
Ok the question now is if you currently operate more like a carpet salesman than a surgeon, can we create a sales process that models the doctor’s, and gives you all the good things a doctor gets like power, control and income?
You know the answer already.
I want to introduce you to MY architect enrollment process. I call this the LCC Method.
Architects and designers who use this process will:
• Win projects you currently lose
• Win better quality projects partly because you will disqualify the projects you should not be entertaining, and partly because you will have a superior method of qualifying people that high value clients will respond to
• Charge higher fees
• Have the client fit within your rules (better behaved clients) because I am going to give you tools, scripts and a method to disqualify them if they do not.
Ok, sounds too good to be true, I know, I know, you are used to driving all over town to free site visits and giving away design ideas for free and generally being ripped off, used and abused by your market. Maybe you even feel comfortable under this form of abuse.
If you want someone to step in and help you, then this is it.
Just hold off any fears, doubts and negative thoughts and entertain the possibility that my LCC Method actually works the way I say it does.
What if the LCC Method does work? Maybe not for all clients but the better clients who value higher-end design. What would have to happen for you to execute this game changer?
Now for some tough love.
You are going to have to change the way you think, because what I have for you is as much about a mindset as it is a series of proven steps.
1) No more driving to free site visits.
2) No more free advice.
3) No more following the client’s buying process of shopping for architects.
4) No more beauty pageants where you are lined up against the wall and stripped almost naked and then the client chooses the lowest fees.
5) The days of losing your dignity are over. Any attempt by the client to demean or reduce you to a fee is a contest you will walk away from.