WHAT is this ‘consulting’ and WHO would want it?
I will let you into a little secret. I am a small-time ‘developer’, in fact my latest project was supposed to start day #1 of the lockdown. The point is I know how developers think.
While you are thinking something like:
• Great design
• Making your design as green as possible
• Making your design beautiful and sustainable
The developer investor is thinking…
1) How can I protect my capital (money)
2) How can I make the most profit
3) How can I get great design/green/sustainable? without sacrificing 1) and 2)
Notice the order. They are playing a game and their money and reputation is on the line. That’s why developers can be so hard to deal with, because they don’t think like you, but when you do this they will come running.
Good developers, investors and the rich LOVE times of crisis. I will spell out why in a moment and it will make complete sense. First let’s discuss this ‘consulting department’.
OK, so your consulting department, which might just be you, manages any research, analysis, or feasibility matters relating to a project. Rather than give it away I want you to formalize these things. By formalize I mean give them a name, a promise, a set process and a price. This is a lot easier than you think and I will teach you how to do it step by step.
This will allow you to offer consulting products.
WHEN SOMETHING IS A PRODUCT YOU CAN SELL IT. When it is an informal abstract discussion - it’s hard to get people to pay for it because they do not understand what they are getting.
You need to get this step right. Like I said earlier, I will teach you - better still I will GIVE you tools, videos, explanations and scripts you need.
Now the WHO. Think like a marketer, who wants projects to start now? Not everyone, of course, BUT some people WILL be eager to have projects ready to go after the crisis is over?
Who are they? …