FREE ONLINE TRAINING FOR ARCHITECTS: 
HOW TO STAND OUT & WIN MORE DREAM ARCHITECTURE PROJECTS
...by Applying Pareto’s 80-20 Principle to Your Marketing Messages
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As Well As Learning How To Drastically Improve Your Architecture Practice, You'll Get an AIA Continuing Education Credit Just for  Attending. 

Dear Architect, 

If you've been in practice for any length of time, I'm sure you'll agree, this is the most ripped off profession on earth... 

You're expected to give away advice for free,  you routinely get undercut by under-qualified designers/ builders, and you are grossly undervalued by most modern home builders. 

Good news is: It doesn’t have to be this way. 

After working with over 500 Architects to raise their fees, and win more projects, I can safely say… 

If more Architects knew how to command the fees they’re actually worth, it would help to transform the entire industry.

That’s why I spent months putting together this free AIA-approved training.

The training takes everything I’ve learned over the last 6 years attracting high-value Architecture clients… and eye-watering design fees… And boils it down to ONE key “money skill”. (No, it’s not networking, sales, advertising, social media or anything like that.)

This ONE skill is the mechanism behind 80% of all my clients’ results…

Clients like…

- Mona Quinn, who attracts 2-3 quality architecture enquiries every day (“more than she can handle” by her own admission)

- Shannon Doyle, from SPD Architecture… who doubled his business in 90-days.

- Rachel Burton, from Swallowtail Architects, who added so much profit to her 
Architecture Firm she was able to BUY a whole house as her new office.

And when this skill is applied to every stage of an Architecture business – from lead generation, to the initial consultation, through to the proposal – it has the power to transform your bottom line in a very short time.

Learn this one potent "money skill" in this free training:

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You Will Learn... 
  • The ONE most valuable marketing skill for an architect in 2019, and how to apply it to get extraordinary results with minimum effort and expense. (Forget websites, logos and social media… This trumps them all.)
  • ​5 steps to communicating your FULL value, so dream prospects hire you. (They’ll ignore cheaper competitor’s proposals when you get your messaging right.)
  • ​Why the conventional method of “Meeting => Proposal => Project” is BROKEN, and the five steps to take instead.
  • ​The secret technique of a 1950s salesman that holds the key to more, high-quality leads.
  • ​The 6 most pressing questions your prospects want answers to. (Learn how to use them as bait to attract more design projects.)
  • ​How Mona Quinn, from Callidus Architects, got 120 Architecture leads in a single weekend… and now regularly turns business away.
  • ​How to compel prospects to happily pay for the initial consultation. (Many of our clients use this positioning to routinely charge $1,500 just to provide a quote!)
  • ​PLUS: When you attend this free online training, you'll get free access to our proven "Monkey's Fist" lead magnet. Just download it, tweak a few words & you'll have a valuable resource that can be given away to attract dream clients. 
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Here's What Past Attendees Have to Say... 

"I really enjoyed the webinar; it was EXTREMELY helpful!!!"
– Heather Murray
Owner & Architect | Heather Murray Architecture, LLC

"I found your webinar informative and helpful. I was afraid it would be a long sale’s pitch but was pleasantly surprised... Thank you for your integrity in providing solid information."

– Fariba K. Beighlie, Architect, NCARB, LEED AP
FKB Architecture & Associates, Inc. | President


"Thanks so much for the class today, was very educative and personally gave me great peace of mind... I have my first client already and I’ve been handling it almost 100% as per your teachings."

– Denise Manns
Newly Self Employed Architect, New Zealand


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Your host, Richard, is a professional international cricket player turned high-performance marketing coach. 

Over the past 6 years, Richard has helped over 500 Architects to attract more of the right projects while increasing their fees. (He's also grown multiple successful businesses of his own.)
The Same ONE Marketing Skill That's Transformed Hundreds of Architecture Practices Around the World...
For Architects Like... 
  • Mona Quinn, who now attracts 2-3 quality architecture enquiries every day (“more than she can handle” by her own admission - she now has the luxury of CHOOSING what she says “yes” to).
  • Shannon Doyle, from SPD Architecture… who doubled his business in 90-days.
  • Rachel Burton, from Swallowtail Architects... who added so much profit to her Architecture Firm she was able to BUY a whole building as her new office.
  • ​And countless others.

Course Details

AIA Course Number: AMI005L
Delivery Method: Live
Program Approval Expiration Date: 
Prerequisites: None
Program Level: Beginner
Advance Learner Preparation: None

Program Title: How to Apply Pareto’s 80-20 Principle to Marketing Messages to Stand Out, Attract and Win Design Projects

Program Description: This psychologically potent framework enables architects around the world to differentiate their firms. Features real life examples from architects who are becoming recognized as authorities in their markets when they apply three powerful messaging tools.
Learning Objectives: 
  • How to apply the 80-20 Pareto principle to marketing.
  • ​Learn how to get the name, address and phone number of potential clients who are planning upcoming projects in your area.
  • ​How to get qualified prospects to book an initial meeting by offering a proprietary service they cannot get from any other architect.
  • ​Learn exactly what to say to get paid for pre-design advice (rather than giving it away in hopes of winning the project).
AIA CES Provider statement

Architects Marketing is a registered provider of AIA-approved continuing education under Provider Number 40119272. 

All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education.

As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

Complaint Resolution Policy: For any complaints about this continuing education program, please write to support@archmarketing.org .