How Mona Quinn Went from 'Struggling Artist Architect'… to Tripling Her Billings in 12 Months 
(While Picking & Choosing Her Dream Projects)... 
All by Applying 'Pareto's 80-20 Principle' to Her Marketing Strategies
Click "Reserve Seat Now" to See Next Available Session

Richard Petrie

Professional international cricket player turned high-performance marketing coach. 

Over the past 6 years, Richard has helped over 500 Architects attract more of the right projects while increasing their fees. 

He's also used his no-nonsense marketing methods to grow multiple successful businesses of his own, some well in excess of 7-figures. 

Eric Bobrow

Has been working with architects for 30 years as an internationally recognized technology and marketing expert.

Since partnering with Richard, he's been the "tech brains" who takes big marketing ideas and turns them into real world success stories.  

He also runs a successful business as a world-leading authority on the Architectural BIM software ArchiCAD, with 26,000 subscribers on his YouTube channel.

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You're Going To  Learn...
  • How to apply Pareto's 80-20 Principle to your marketing to get extraordinary results with minimum effort and expense. (You'll learn the vital few marketing strategies proven to bring the majority of results for Architects... and which to avoid at all costs.)
  • 5 steps to communicating your FULL value, to attract and win dream projects. (They’ll ignore cheaper competitor’s proposals when you get your messaging right.) 
  • How to compel prospects to pay you (happily) for the initial consultation. (Many of our clients routinely use this positioning to charge $1,500 just to provide a quote.) 
  • Why the conventional sequence “Meeting => Proposal => Project” is BROKEN, and the "Stairway to Clients" to take instead. 
  • How Mona got 120 residential design project leads in a single weekend trade show... using the "Monkey's Fist" strategy. (She now regularly turns business away.)
  • Plus, learn how you can get an exact copy of our proven lead-generating tool. Just download it, tweak a few words, and you’ll have a valuable asset to give away to prospects – on your website, at trade shows, to referred prospects. All so you can initiate new relationships, without being "salesy". 
WARNING: Space is limited. We are limited to 250 seats on this webinar, and we usually (but not always) max out on attendance. If this sounds good, lock in your seat by clicking the button below. 

Course Details

AIA Course Number: AMI005L
Delivery Method: Live
Program Approval Expiration Date: 
Prerequisites: None
Program Level: Beginner
Advance Learner Preparation: None

Program Title: How to Apply Pareto’s 80-20 Principle to Marketing Messages to Stand Out, Attract and Win Design Projects

Program Description: This psychologically potent framework enables architects around the world to differentiate their firms. Features real life examples from architects who are becoming recognized as authorities in their markets when they apply three powerful messaging tools.
Learning Objectives:
  • How to apply the 80-20 Pareto principle to marketing.
  • Learn how to get the name, address and phone number of potential clients who are planning upcoming projects in your area.
  • ​How to get qualified prospects to book an initial meeting by offering a proprietary service they cannot get from any other architect.
  • ​​Learn exactly what to say to get paid for pre-design advice (rather than giving it away in hopes of winning the project).
AIA CES Provider statement

Architects Marketing is a registered provider of AIA-approved continuing education under Provider Number 40119272

All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES ( or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education.

As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
Complaint Resolution Policy: For any complaints about this continuing education program, please write to .
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In the nature of transparency and authenticity, we do make a special offer at the end only if you'd like help actually implementing these tactics and strategies. Is it required? Absolutely not. Will you receive value & insight even if you don't want to speak together? 100% yes. Some people will take this online training, implement it by themselves, and see great breakthroughs. Some people will see what's possible, and know that working together is just what they need to get results even faster. It's completely up to you but we hope that you'll at least participate in the free training, use it, and let us know what you think!
DISCLAIMER: The sales figures and results stated on this landing page and discussed in this training are our results and the results of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT ATTEND THIS TRAINING.