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Attention Small Architecture Firm Owner:
Discover How This 2-Day Summit Will Teach You How To Attract Better Clients and Projects with Bigger Budgets
From the Desk of:
Enoch Bartlett Sears AIA
Founder and Publisher
Business of Architecture
April 24, 2017
"Dear Enoch - I am starting to implement marketing strategies for architects and as a result I am very busy! It really works once you get the hang of it..."
"Have just been nominated for local business awards here in NZ - so feeling good!"
Mona Quinn
Using the strategies I outlined above is how Mona was able to triple her revenues and work with 'wonderful clients'.
Now you've read this article this far, and I know you want to know how to bring in great projects consistently.
That's why I'm bringing Richard, Mona, and other successful architects to New York City on April 7 + 8.
Now you can sit in the room and get the entire strategy that Richard used to help Mona achieve a life of freedom and fulfilling projects.
INTRODUCING:
The Architect Business Development Summit 2017
The Architect Business Development Summit is a 2-day event specifically for small architecture firm principals (1-10 employees) who want better projects with bigger budgets.
At this event, you'll discover how to create high-quality, consistent demand for your architectural services in the next 12 months (or less).
The focus of this event is on how to create this demand even if your current firm is "invisible" and not on the radar of potential clients.
Several successful architects will be sharing the exact strategies they are using to generate client inquiries in their practices.
You'll learn...
- Why architects are fighting a silent war against downward fee pressure and how to turn the battle
- How to overcome the 'free advice' expectation and get paid for your expertise and insights
- How to quickly differentiate yourself from your competitors
- The simple 4-step translation exercise that transforms a technical talking architect into a canny project winner (without coming across as 'salesy')
- What other successful architects are doing to attract more clients with better projects and bigger budgets
- The 'Police Hostage Negotiator' questioning technique that bypasses the resistance of the logical mind to motivate potential clients to move ahead
- Internet marketing tips that will give your firm an edge
What To Expect
Unlike other events with a random collection of speakers, this event is choreographed to help you figure out exactly what you need to do today to move your firm towards a High Profile Practice. Here's some of what you'll discover during this 2-day event:
Chapter #1: Setting The Stage For Predictable Leads
Most architects approach business development as a 'one-off' activity. And yet generating real leads for an architecture practice takes time and consistency.
You'll discover why it's important to identify exactly who you want to serve, and how to hone-in on 'affluent' clients who have the kinds of projects you want to work on.
Richard Petrie
World's Leading Architect Marketing Coach
Instead of spinning around in circles dealing with price-shopping clients who don't appreciate the value of design, you'll discover tools and strategies for attracting and winning great projects consistently.
Enoch Sears AIA
Founder of Business Of Architecture
Peer Reviews
Brandon Reed
Salt Lake City, UT, USA
Sharon George
Austin, TX, USA
David Businelli
Staten Island, NY, USA
John Jones
Westport, CT, USA
Chapter #3: "How I Increased my Fees by 30%, Grew My Revenue 3x and Got More Freedom All In 12 Months"
After working for years in a large, successful New Zealand architecture firm, in 2012 architect Mona Quinn ventured out on her own with the dream of freedom, increased income and interesting projects.
Instead, like many new firm owners, she faced the struggle of generating demand for her services. Being a good architect wasn't enough.
For the first time ever, you'll hear the full story of how Mona Quinn has transformed her practice using effective marketing strategies that work for architects.
Mona Quinn, Architect
New Zealand
Chapter #4: How To Turn Lookers Into Bookers
Architect Marketing Coach Richard Petrie will reveal one powerful strategy for winning the project (even when the client is shopping other architects).
You'll discover how you can make your firm the only logical choice.
Chapter #5: Lightning Rounds
Successful architects will reveal the exact strategies they've used to find new clients and generate demand for their services - just copy what they've done and replicate it in your local market!
BONUS: Live Hot Seats:
Sit back and watch as architects take the stage and present our panel of experts with their biggest marketing challenges. You'll be informed and inspired as you listen to the solutions given to these architects in real-time.
This is 100% unrehearsed - you've never seen anything like this before!
Event Schedule*
*Speaking topics subject to change
Thursday, June 15
9:30-10:30AM From Silent War to Fully Booked (Richard Petrie)
10:30-11:30AM How To Become A High Profile Architect in 12 Months, Not 12 Years (Enoch Sears AIA)
Lunch (not provided)
1:00-2:00PM How I Increased my Fees by 30%, Grew My Revenue 3x and Got More Freedom All In 12 Months (Mona Quinn)
2:00-3:00PM How A Simple 4-Step Formula Transforms Nervous Technical Boffins into Canny Project Winners without ever being Salesy... (Richard Petrie)
3:00-4:00PM Lightning Rounds: Lead Generation Success Stories and Case Studies (Academy Members)
4:00-5:00PM Takeaways, Insights and Day 1 Review (Richard Petrie)
Friday, June 16
Registration & Pricing
Reserve Your Tickets To The New York City 2017 Live Event NOW.
Only $997 (Last Few Seats)
Your Incredible Excellence Guarantee:
If for any reason the Architect Business Development Summit doesn’t live up to your expectations, just let us know and we’ll refund your entire ticket purchase. We’ll also give you $100 to enjoy a nice NY steak dinner on us.
No hassle, no questions.
You'll get value far in excess of your investment of time and money by attending this event - that is why we offer this incredible guarantee.
Venue
Ink48 Hotel - 653 11th Ave, New York
Ink48 is a boutique hotel located a short distance from the Central Park, the Empire State Building and Lincoln Tunnel.
For accommodation and parking visit Ink148 website here
Dress Code & Weather
*Weather subject to change without warning! :)
Weather
Weather in New York City at this time of year averages from a low of 65°F to high of 80°F.
Dress Code
For the general sessions and breakouts…
Casual and comfortable - Jeans, shirt, or business casual. Bring a light jacket as the conference room may get cold.
For after hours events...
Party attire for evening networking. Guys bring a collared shirt just in case.
Would You Like To Get Results Like This?
Instead of doubting, ‘I just did it’
"I think one of the hidden pieces to it is something that Richard Petrie and I talked about ... I got out of my own way and, instead of second guessing and doubting some of the marketing strategies and tools that they were teaching us, I just did it. I stopped coming up with excuses. I stopped doubting it and I just went forward and did it. The results have come back and I’ve got to say that I'm pretty pleased with them. Stick with it. This works."
Shannon Doyle
SPD Architecture
Fort Collins, Colorado
36-year-old firm systematizes, becomes more profitable
"Before Architect Marketing, we tended to approach marketing in a very reactionary way, so that meant that we would wait for proposals to come or request for proposals … Since we've done this course, we have implemented a few things. The inner circle [and] the newsletter to our inner circle using a modified version of the templates provided by Architect Marketing. We've started using the Low Commitment Consultation in our proposals, which … certainly eases them in … We've also implemented the systematized referrals as well as the flow chart.
I want to thank all of you, String and Richard and Enoch, for giving us the insight into systematizing certainly our marketing, but also giving us a new approach to looking at other areas of the practice … As a new generation of leadership takes over for the firm, we look to the systematizing of all the areas of our practice, so that our practice can be scalable as well as more profitable."
Chris Doktor
Olson Lewis + Architects
Manchester-by-the-Sea, Massachusetts
From pigeon-hole to profitable niche
"As an expert [in Universal Design], the outside world, I think, sees me differently … I was called for a quote from a journalist [and] I was able using the tools of the AMA to convert that phone call from a quote into being the prime source for the whole article. Then, the day that the article came out, I got a call from Madison, Wisconsin. It was somebody who was organizing a symposium and wanted to have me there as a speaker.
We got a project recently that's a $400,000 remodel, and then another one last week that's a new winery. I've never done a winery before, but these people were so confident about my process and my structure that I had to offer them, and the questions that I was asking them, that I got both of these projects with just a half-hour phone consultation and a presentation of my system. It's incredibly exciting to have new types of work coming in the door like that."
Erik Mikiten
Mikiten Architecture
Berkeley, California
Multi-lingual architect in Spain finds her niche
There weren't enough leads and we weren't making money and I was sick of it. I was actually thinking of changing career when I came across the Architect Marketing Institute and it all sounded, actually, pretty good. The main thing is that we identified a group of clients that was going to be good-value clients for us to go for. It was so screamingly obvious, but we weren't doing it. [Now] we very openly go for that market and that actually is the market with money at the moment. Things are getting better in Spain, but that's the market that's improving most rapidly. Now, I'm earning money and that's fantastic. So thank you!
Co Govers
Zest Architecture
Barcelona, Spain
FAQ's...
What are the dates of the Architect Business Development Summit?
It is happening June 15 & 16, 2017 in New York City.
What is the venue for the event?
The venue is at Ink48 Hotel, 653 11th Ave, New York.
I'm trying to book my travel. What times do I need to know about?
The event will start at 9:00 AM and conclude around 5:30 PM each day.
Why is this event significantly less expensive than similar events I have been to?
We have training, coaching and consulting programs many times higher the fee you see here. We are putting this event on to help architects who are committed to getting better income and incredible projects.
Can any architect attend this event?
Yes, if you have (or want to build) a successful lead generation system in your practice, then this LIVE event is for you!
Can I Bring My Spouse Or Business Partner?
Because of our VERY limited seating, every person must purchase a pass to get into the event. If you signup with a guest, you do get a discount! Email us as soon as you purchase your first ticket.
Can I Get A Refund If I Can't Attend?
Because of the limited availability of seats for the event, we are unable to provide a refund, however, you can nominate someone else to take your place.
About Us
Richard Petrie
Richard is the world's leading architect marketing coach with a degree in marketing from University of Canterbury in New Zealand.
Formerly he was a professional athlete for the New Zealand national cricket team where he competed at the highest levels of athletic competition around the world.
He’s the author of the book, “What To Do When Your Marketing Sucks” and consulted with architects and business leaders from around the world.
Enoch Bartlett Sears AIA
AIA AIAEnoch Bartlett Sears is a licensed California architect, author of the book “Social Media for Architects”, and publisher of Business of Architecture - a community that helps architects get better income and lifestyle.
He is personally known as an expert marketer who helps architects book meetings with hard-to-reach potential clients.
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