Instead of doubting, ‘I just did it’
"I think one of the hidden pieces to it is something that Richard Petrie and I talked about ... I got out of my own way and, instead of second guessing and doubting some of the marketing strategies and tools that they were teaching us, I just did it. I stopped coming up with excuses. I stopped doubting it and I just went forward and did it. The results have come back and I’ve got to say that I'm pretty pleased with them. Stick with it. This works."
Fort Collins, Colorado
Architect takes ownership, grows firm
“We're kicking butt:)
I've moved from being a technician to being a business owner. I've just hired my second full time employee and fourth independent contractor. We are clearly growing as the market leader in our niche and are receiving weekly inquiries to work with our team.”
Root Architecture and Design
Denver, Colorado, USA
Multi-lingual architect in Spain finds her niche
There weren't enough leads and we weren't making money and I was sick of it. I was actually thinking of changing career when I came across the Marketing Academy and it all sounded, actually, pretty good. The main thing is that we identified a group of clients that was going to be good-value clients for us to go for. It was so screamingly obvious, but we weren't doing it. [Now] we very openly go for that market and that actually is the market with money at the moment. Things are getting better in Spain, but that's the market that's improving most rapidly. Now, I'm earning money and that's fantastic. So thank you!
After 20 years of doing it wrong … Success!
"For the last 20 years, I've been a struggling single-person practice. Always had lots of clients. Never made any money. They were all giving me a lot of grief and not paying me very much, so I joined the Architects Marketing group less than a year ago in an attempt to do something about it. My aim was to thin out my clients, so I have adopted two strategies: Firstly, charge to go and see someone. ‘That'll thin them out,’ I thought, so right … Nope, it just meant that they started paying me, and they started saying things like, ‘Wow you can charge to come and see us? You must be good.’
Still too much work. Okay, need to put my fees up. Well, I put my fees up 300%. That's surely now going to stop people from wanting to use me, and I can get on with doing some work. Nope, that just meant that now people are paying me more. Twenty years of doing it wrong, now I have a drafting technician. I have a graduate architect working for me, and I have a BA in spacial design and interior design working for me as well."
Her best year yet, approaching $1M
"Thank you all, I really appreciate your support. I love being part of this Architect Marketing group … I'm actually on track to have my best year ever. Pretty close to hitting $1M this year, which is about 40% higher than last year, so not too shabby, I'd say. All this massive action is starting to pay off."
Sesshu Design Associates
From ‘haphazard marketing’ to part of a community
"From my personal experience, I felt like, before we started in this program, all we knew how to do in terms of marketing was to put up a website, maybe ask around for referrals and hope that some of these random efforts would pan out. It all felt kind of haphazard. Now I feel like we have a whole system for marketing.
I think the most profound change that we've experienced is a psychological change and that, if I were to summarize the benefits of this program that we've gone through in just one word, that word would be connection. Whereas before, we were slugging away at this marketing effort on our own, now we feel really a bit more connected to a community of architects helping each other with their marketing efforts."
Greater Boston, Massachusetts, Area
Winning more projects at higher fees
“Very positive results so far. Although only 30%-40% of my overall marketing plan is in place, I'm closing a higher percentage of projects and at higher fees.
Attitude toward marketing has changed dramatically - actually excited about it for the first time - ever!
Spending less time chasing "bad" projects and focusing on the niche in which we are best suited to excel.”
West Columbia, SC, USA
Firm reignites drive to develop client relationships
“Positive responses from existing and potential clients. Growing engagement from our team to explore a better way of presenting the practice. Increased confidence to express the value we offer in a language the client understands. Self awareness of the old bad ways of our accidental architectural practice.
The team has refocused on what is important to our clients and what is important to us.
This engagement has reignited our drive to develop client relationships and put the fun and challenge back into the office culture. It is the start of a long journey that everyone is on board and enjoying. Much, much more to do.”
Greenslopes, QLD, Australia
Secured better quality projects
“I no longer give free consultations, thus eliminating the tire kickers and Walmartians. My clients are ready to buy my way or they take the highway. I have secured several better quality projects as a result and spent less time punishing myself.”
Sunnyvale, CA, USA
Had to decline projects due to too much work!
Major planning and design project won
“We entered into a needs and options contract for $5,000, and that turned into a major Master Planning and Design project with $2,000,000 in fees, along with a marketing agreement with the client.”
San Juan, Puerto Rico