Architects...
FREE, AIA-Approved Training Shows You How to Answer the #1 Project-Winning Question: 
"WHY SHOULD I HIRE YOU?"
Learn How To Craft YOUR Project-Winning Answer In Just 37 Minutes... And Then Enjoy Better Projects, Higher Fees & Less Client Resistance For Years to Come
By the end of this free training you’ll have your unique, magic sentence that wins high-value design projects  WITHOUT compromising on fees or being “salesy”.

 It works even if you are not the most experienced and even if your fees are higher than the competition!
Can you answer this supremely important question: 

‘Why should I hire you over all other architects or designers?’

Being the best architect doesn’t win you the project against competition - being the best at answering this question does. 

When you work out the best "message" that clearly conveys your unique strengths and the benefits your ideal client will achieve by working with your firm, it will make a huge difference in your project-winning percentage.

Most architects cannot give compelling answers, and this encourages clients to focus on fees (why wouldn’t they if no one can give give a valid reason).
  • The client is frustrated because all they have is a bunch of good looking portfolios and have to make a decision based on ‘gut feel’.
  • ​The architect is frustrated because they lose a project on price or some other dumb reason that makes no sense.
  • ​The solution is to craft a message that WORKS.
Imagine a powerful positioning statement that as soon as your ideal client hears or reads it, they are instantly predisposed to choosing you, because your firm is the only one offering exactly what they want (but maybe couldn’t articulate).

In this powerful communication session you will discover:
  • What VALUE really is and how to translate what you do into the “value language” the client understands
  • What a high value client is and how to find them
  • Learn how to construct ONE single sentence that will give you a competitive communication advantage for the rest of your design career
  • What NOT to say in person and on your website, which most architects always claim but puts high value clients off
  • Learn how to use a powerful, specific formula to review any client message that will instantly tell you if your message is on point or not
These methods are actually working right now for designers around the world.

Richard will explain the psychology and show you real life examples from architects who have established themselves as authorities in their markets by applying this powerful framework to their marketing messages. 
FREE ONLINE ARCHITECT MARKETING MASTERCLASS

This Webinar is Approved for CEU

Attendees are eligible to receive 1 LU/CPD
PRESENTED BY

Richard Petrie

Co-founder of the Architect Marketing Institute. Richard has trained over 600 architecture and design firms since AMI began in 2013, and is considered by many as the world's leading architect marketing coach.

Feedback from Attendees

  • “Absolutely on the right track! Thanks for a great session. Appreciate the information and ideas.” - Lori D’Alba
  • “This is spot on” - Scott Fehl
  • “Thank you for the webinar. You gave such good advice, and also confirmed some of my concerns and thoughts.” - Beatrice Joger
  • ​“Thank you Richard & Eric, this has been a real eye opener and very helpful. Thanks a lot!” - Simon Longworth-Riggs

"I highly recommend this course to all small to medium sized design firms. "

Ian Motley,  Design Fee Proposal Consultant, Blue Turtle

Course Details

AIA Course Number: AMI-006-R
Delivery Method: Online
Program Approval Expiration Date: 10-23-2023
Prerequisites: None
Program Level: Beginner
Advance Learner Preparation: None

Program Title: How to Answer the Ultimate Project-Winning Question: "Why Should I Hire You?" (Even If You Are Not the Most Experienced and Your Fees are Higher)

Program Description: Can you answer this supremely important question ‘Why should I hire you over all other architects or designers?’ 

Being the best Architect doesn’t win you the project against competition - being the best at answering this question does. Most architects cannot give compelling answers, and this encourages clients to focus on fees (why wouldn’t they if no one can give give a valid reason).

 - The client is frustrated because all they have is a bunch of good looking portfolios and have to make a decision based on ‘gut feel’.

 - The architect is frustrated because they lose a project on price or some other dumb reason that makes no sense.

 - The solution is to learn to craft a message that WORKS. 

Imagine a powerful positioning statement that as soon as your ideal client hears or reads it, they are instantly predisposed to choosing you, because your firm is the only one offering exactly what they want (but maybe couldn’t articulate).
Learning Objectives:
  • Learn what VALUE really is and how to translate what you do into the “value language” the client understands
  • ​Learn what a high value client is and how to find them
  • You will be able to construct ONE single sentence that will give you a competitive communication advantage for the rest of your design career
  • ​Learn what NOT to say in person and on your website, which most architects always claim but puts high value clients off
  • ​Learn how to use a powerful, specific formula to review any client message that will instantly tell you if your message is on point or not
AIA CES Provider statement

Architects Marketing is a registered provider of AIA-approved continuing education under Provider Number 40119272. 

All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education.

As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
Complaint Resolution Policy: For any complaints about this continuing education program, please write to support@archmarketing.org .
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