Program Approval Expiration Date: 10-23-2023
Program Level: Beginner
Advance Learner Preparation: None
Program Title: How to Answer the Ultimate Project-Winning Question: "Why Should I Hire You?" (Even If You Are Not the Most Experienced and Your Fees are Higher)
Program Description: Can you answer this supremely important question ‘Why should I hire you over all other architects or designers?’
Being the best Architect doesn’t win you the project against competition - being the best at answering this question does. Most architects cannot give compelling answers, and this encourages clients to focus on fees (why wouldn’t they if no one can give give a valid reason).
- The client is frustrated because all they have is a bunch of good looking portfolios and have to make a decision based on ‘gut feel’.
- The architect is frustrated because they lose a project on price or some other dumb reason that makes no sense.
- The solution is to learn to craft a message that WORKS.
Imagine a powerful positioning statement that as soon as your ideal client hears or reads it, they are instantly predisposed to choosing you, because your firm is the only one offering exactly what they want (but maybe couldn’t articulate).