Because unlike you, they won't take the time to download and watch this free, 20 minute video on how to speak your client's language.
In February 2015, 26 architects flew in to Las Vegas for an intensive private two-day training workshop led by Richard Petrie, the world's leading architect marketing coach.
They left that session filled with enthusiasm, new ideas and fresh perspectives, as well as Richard's superbly practical methods for building rapport, communicating with and ultimately persuading prospective clients.
These architects told us: "This is an epiphany, a game changer and a business changer. A reinvention of how to approach talking with clients."
We filmed the entire dramatic process and boiled it down into a succinct series of training videos.
Now you can get Module #2 on Benefit Busting - FREE.