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The Petrie Method™
The premium sales training program specifically designed for architects to help you win more high-quality clients and projects.
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- Fast-Track Pitches - How to differentiate yourself, reverse the ‘Iceberg effect’ to have the mind working in your favor, and tap into the subconscious for rapid influence.
- Benefit-Busting - Learn why architects struggle to ‘sell’ their services, align what you say with how buyers think, and the 3-step F.A.B. framework for creating compelling benefits.
- Objection-Busting - How to eliminate objections before they are even asked, deconstruction of arguments clients bring up, real examples of world-class objection busting.
- Vision and Goal Setting - How to set your vision and goals, rapid and effective action planning, and how to make your plan so inspiring that you wake up each morning excited (like when you were a kid).
- Meeting Questions - How to get your clients to reveal their real budget, questions to quickly qualify prospects, and the 8 categories of questions to win more projects.
- Avatar / Target Market - Why targeting ONE ideal client will get you more enquiries, identifying your ideal target client, and writing client attracting ads.
30-Day Unconditional Guarantee
We are so confident this information will change the way you do business that we can offer a 30-day unconditional money-back guarantee. If you change your mind for any reason, or no reason what so ever, just let us know and we will happily return your money in full.
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"I have been following the Architect Marketing Institute since its inception and I have seen it grow and develop from scratch. They provide small architectural firms a marketing system that can help architects to become more successful in looking for and getting work they enjoy doing. AMI provides lots of useful resources to help architects with their marketing and is worth the investment."
Brian Lewis - acla:works
Laventille, Trinidad and Tobago
"... by the end of the meeting [the potential clients] were already telling us why the other [architecture firm] wouldn't be a good fit for them ... This is fun!"
Mette Aamodt - aamodt/plumb architects
Cambridge CT, USA
"These projects seem to be smoother running than normal ... we have respect from these clients, they trust our advice, they are more informed about the need to tackle the big issues instead of trivia, and the scope of our work is understood."
Bruce Mitchinson - Mitchinson Simiona Ltd
Auckland, NZ
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