Imagine that there is a large sum of money locked in a vault. First, you need to unlock the door, but there are millions of combinations.
Then, let's say I’ve spent 9 years day and night testing every single possible combination until one day...
CLICK! I cracked the code!
Then, suppose I write that combination on a piece of paper and hand it to you.
You now have 9 years of my hard work.
… the money is yours.
You see, I have spent 9 years of working with architects like you, 5 days a week, 50 weeks a year trying to do just one thing. Finding out how to help them win better projects.
This has been a 9 year obsession for me.
I may not be as smart as an architect but after a while, even I could see that winning projects requires 9 steps in the right sequence. It’s not that I am a genius but after working with over 800 architects and designers, I’d have to be a fool not to notice what works.
How do these 9 steps give you the power to win dream projects?
First they get you hyper-focused on one niche at a time.
Then they put you in, what I call, a value monopoly position, where rather than chasing clients, you attract clients with great projects because you bring more value to the table, than anyone else.
That means you don’t need to sell, because these clients are coming to you.
And you don't need to be the best architect either.
VALUE goes far beyond design skill.
You will construct a sequence of highly valuable relevant offers for a specific niche that is irresistible to them. They simply feel compelled to connect with you if they are considering your type of project.
You rise to #1 in your chosen category, often the only one.
When you do this you get to pick and choose the best projects and leave the rest. Your biggest problem becomes how to say ‘no’ to clients who are not a fit.
You also gain the privilege of charging a premium fee. That's the benefit of being #1.